FIFA FWC26

Hi-Sense

Join the Coca-Cola FIFA World Cup 2026
"Feel It All" Challenge

Football isn't just watched. It's felt. Show us the celebrations, banter, heartbreak, and hope -- your emotional rollercoaster. Film, post, and win a Hi-Sense TV.

July 12 -- August 21, 2026 (6 weekly cycles)

Register Now Check Your Stats

How It Works

1

Register

Sign up with your details and social handles.

2

Create

Film your football moments. Grab a Coke and make it part of the story.

3

Post

Share on TikTok and/or Instagram with #FIFAWorldCup, #CocaCola, and #AllTheFeels. Tag @cocacola_kenya.

4

Win

The top creator each week wins a Hi-Sense TV.

Creator Registration Form

Share the profiles where you plan to post your videos

Email Address*

Your Name*

Name

Surname

TikTok Profile

eg. @username

Instagram Profile

eg. @username

Phone Number*

Each week, the creator with the most cumulative video views (Instagram + TikTok) wins a Hi-Sense TV.

Hi-Sense TV Image

Hi-Sense 44" TV

Weekly winner prize

How Winners Are Selected

At the end of each weekly cycle (Saturday 12:00 AM -- Friday 11:59 PM EAT), the creator with the highest cumulative views across approved posts wins.

One winner per week. One prize per participant per cycle.

We'll verify your identity before sending the prize -- just to make sure it goes to the right person.

The Fine Print

Prizes can't be swapped for cash. We'll reach out to winners within 7 days after each week's results are finalized. Full details in the Terms & Conditions.

Leaderboard

Week 3: Sat Jun 14 -- Fri Jun 20

Search by username...

TikTok	Instagram	Approved Posts	Total Views
noise.maker._	_noise.maker._	13	6.8M
hilarious_kiragu444	hilariouskiragu	10	4M
kenyanchaplinofficial	kenyanchaplinofficial	5	1.9M
_shaffietaffie	shaffietaffie	18	1.4M
naitwamoniq	-	12	1M
... more rows ...

Showing 1-10 of 252 < 1 2 ... 26 >

    Don't see your post on the leaderboard yet? We review content daily (Mon--Fri) and it can take up to 3 working days to show up. Hang tight -- or if something seems off:
    
      Let Us Know

Past Winners

Week 1: Sat Jul 12 -- Fri Jul 18

TikTok: noise.maker._

IG: _noise.maker._

6.8M views

Prize: Hi-Sense 44" TV

Week 2: Sat Jul 19 -- Fri Jul 25

TikTok: hilarious_kiragu444

IG: hilariouskiragu

4M views

Prize: Hi-Sense 55" TV

Week 3: In Progress

TikTok: --

IG: --

--

Prize: Hi-Sense TV

Not sure what to create?

Show us the moments that make football unforgettable. Here are some ideas:

Goal Reactions

The scream, the leap, the disbelief

Victory Celebrations

Your signature celebration -- dance, chant, gather the squad

Football Banter

Trash talk, predictions, "I told you so"

Match Day Rituals

Pre-game traditions with a local twist

Heartbreak & Drama

Penalties, red cards, the "so close" moments

Coca-Cola Moments

Crack open a Coke, share a sip with friends

What We're Looking For

Keep these in mind when creating your videos.

Format

Vertical video (Reel). Post on Instagram and/or TikTok. Original content only -- trending audio and templates are fine.

Hashtags

#FIFAWorldCup, #CocaCola, #AllTheFeels. Tag @cocacola_kenya.

Quality

We want to see real reactions to real moments -- goals, near misses, heartbreak. No scripts needed.

Show Off Coke

Grab a Coke and make it part of the moment -- a sip, a toast, a celebration. Keep it natural, not staged.

Do's

Do Show the Coke early -- ideally in the first 3 seconds

Do Make it local -- your chants, your rituals, your crew

Do Keep it raw -- quick cuts, real reactions, in the moment

Do Ask before you film someone; stick to royalty-free music

Don'ts

Don't Film the match itself -- this is about your reaction, not the game

Don't Encourage unsafe behavior or excessive consumption

Don't Show children under the age of 13

Don't Include controversial or offensive content

View Full Content Requirements

FAQs

What is the "Feel It All" Challenge?

A 6-week UGC video challenge celebrating the FIFA World Cup 2026. Create short-form videos capturing your real football emotions, post them with the required hashtags, and compete for weekly prizes.

Who can participate?

Anyone 18 or older in Kenya with a public TikTok and/or Instagram account. You must register on this page before your posts will be counted.

How do I register?

Fill out the registration form on this page with your name, email, phone number, and social media handles. You'll receive a confirmation email once you're registered.

What kind of content should I create?

Short vertical videos (Reels / TikToks) showing your real reactions to football moments -- goal celebrations, heartbreak, banter, match day rituals. Feature Coca-Cola naturally in your video (a sip, a toast, a celebration).

What hashtags do I need to use?

Every post must include #FIFAWorldCup, #CocaCola, and #AllTheFeels. You must also tag @cocacola_kenya.

What will get my content rejected?

Content may be rejected for: missing hashtags or tags, filming the actual match broadcast, showing children under 13, offensive or controversial material, not featuring Coca-Cola, or recycled/non-original content.

Can I use trending audio or meme formats?

Yes! Trending audio, templates, and meme formats are encouraged as long as the content is original and follows the challenge guidelines.

How are winners selected?

Each week runs Saturday 12:00 AM to Friday 11:59 PM EAT. The creator with the highest cumulative views across all approved posts that week wins. One winner per week, one prize per participant per cycle.

When will my posts appear on the leaderboard?

We review content daily (Mon-Fri). It can take up to 3 working days for your post to be reviewed and appear on the leaderboard. Posts do not show up immediately.

What if I think my posts are missing from the leaderboard?

After each week's posting window closes, you have until Sunday 11:59 PM EAT to flag missing posts, wrong view counts, or content you believe was rejected unfairly. Use the "Let Us Know" button on the leaderboard.

Can I post on multiple platforms?

Yes. You can post on both TikTok and Instagram. Views from both platforms are combined for your weekly total.

Do my views carry over from week to week?

No. Each week is a fresh cycle. Only posts published within that week's posting window (Saturday to Friday) count toward that week's leaderboard.

How will I be notified if I win?

Winners are contacted via their registered email and phone number within 7 days after results are finalized. You'll also be featured on the Past Winners section of this page.

What is the prize?

Each weekly winner receives a Hi-Sense TV (44" or 55"). Prizes cannot be exchanged for cash.

What if my post is rejected?

You'll receive an email explaining why your post was rejected. You can fix the issue and repost within the same weekly window. Common reasons include missing hashtags, no Coca-Cola presence, or content guideline violations.

Where can I read the full Terms and Conditions?

Download the full Terms and Conditions from the section below, or contact us for a copy.

FIFA FWC26

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